Motion graphics bring graphics, text, and visual elements to life to communicate messages or emotions in a short time. This article explains why motion graphics suit brand storytelling and how to use them in line with your identity.
How Motion Graphics Differ From Regular Video
Motion graphics typically focus on graphics rather than filmed people or places—using animated text, icons, charts, and illustrations to explain or evoke emotion in seconds to minutes. They work well for social media, ads, infographics, and displays at events or in stores.
Why Brands Use Motion Graphics
- Quick attention capture — Motion draws the eye faster than static images, especially in social feeds
- Simplify complex ideas — Use moving visuals and text instead of long narration
- Convey feeling and personality — The style of motion (fast, slow, smooth, or crisp) communicates brand emotion
- Reusable and adaptable — Edit or adjust length for different channels
Designing Motion to Match Your Brand
Follow three principles: Colors and fonts should align with brand guidelines; pace and speed should fit your personality (e.g., refined vs. playful); and length should suit the channel (e.g., 15 seconds for social, 1–2 minutes for event displays).
Where to Use Motion Graphics
Motion graphics work across many channels: social posts and stories, video ads, product or service infographics, event or retail displays, and product or campaign launches.
In Summary
Motion graphics are a powerful tool for brand storytelling in the digital age. When designed to match identity and goals, they make messages resonate and stick.